What are we changing?
We empower girls' rights and opportunities through football. Why football? Well, few people want to talk about girls' rights, but most people love to talk about football. Football engages people all over the world. It is a universal language and the world's most played sport - thus also a regular meeting place for millions of people all around the world. So why not use it as a platform to address global challenges?
But what global challenges are we addressing? Well, the challenges we face look different in different parts of the world. In Mozambique for example, 46% of all girls between 15-19 years old are already mothers themselves, resulting in school drop outs and limited future prospects for both girls and their children. In Sweden, 30% of all girls the same age live with stress and anxiety on a daily basis. Globally 75% of all women and girls have been beaten, coerced into sex or abused. All over the world, girls are denied their ability to make strategic life choices.
Girls lack access to their rights, and are not given equal opportunities to develop their full potential. Girls especially lack access to sexual and reproductive health and rights, limiting their ability to make strategic life choices. That's what we're here to change.
Our empowerment process
We empower leaders to create safe meeting places where girls are able to improve self-esteem, receive more knowledge about their rights and tools to improve their own future prospects, all while at the same time also changing attitudes in society that today prevent girls from reaching their full potential.
Our empowerment process takes place at three levels: we empower leaders, girls and communities. We first empower leaders by equipping them with our leadership mindset and evidence-based methods, in order for them to empower girls as well as people in their community - thus enabling everyone to be part of the solution, instead of being part of the problem.
Our leadership mindset allows for leaders to understand and realise their potential to lead and influence the empowerment process of girls and communities, by applying our core values in practice. With this mindset, leaders are then equipped with evidence-based knowledge and practical methods that have proven impact. The methods are very simple yet highly effective, making it easy for anyone to apply the methods in practice irrespective of the local context.
Leaders then create safe meeting places for girls where the empowerment process can take place, both on and off the football field. We provide a support structure for the leaders with 1-on-1 coaching and further training, that creates a community where leaders with a shared purpose and mission can develop with continued learning and inspiration from each other.
We love doing what we do - but we really don't think that we should be doing it. We want this empowerment process to become the norm of leadership within football, and sports in general, so that all children grow up with self-esteem, knowledge about their rights and the ability to make strategic life choices concerning their future. Therefore we always collaborate and work with local stakeholders, such as government bodies, football federations and sport associations, in order to integrate our work within local structures enabling this empowerment process to continuously take place. Thus, our vision is to establish a new norm of leadership within grassroots football, so that we don't have to exist anymore. But before we reach that point, we need to spread our leadership mindset and methods all over the world. And that's what we're doing - changing the world one football session at a time.